Nineteen workshops. No jargon.
Social media, video, storytelling and AI, explained in plain language and shown step by step. Through Local Enterprise Offices around Ireland, or privately for your own team.
The workshops
Tap an area, then a workshop, for the detail.
AI for business
5 workshops
01AI tools your business will actually use3 hrs
The AI tools worth your time right now, shown working live. And straight answers on which ones aren't worth the subscription.
AI for business · Workshop 01AI tools your business will actually use
3 hrs · Online or in person · Through your LEO or privately
There's no shortage of noise about AI, and very little of it aimed at a business with one to ten people in it. This session cuts through that — the tools genuinely worth your time right now, shown working live, and equal clarity about what isn't worth your subscription money. No technical background required.
Ask about this workshop →02Build your own AI assistant3 hrs, or 2 × 3 hrs
Build an assistant that knows your products, prices and tone of voice. Then connect it to your email, calendar and files.
AI for business · Workshop 02Build your own AI assistant
3 hrs, or 2 × 3 hrs a week apart · Online or in person · Through your LEO or privately
Stop starting from a blank page and re-explaining your business every time. You'll build a custom assistant that knows your products, prices and tone of voice, then connect it to the email, calendar and files you already use. This is the step most training never reaches — where AI stops being a writing tool and starts saving you real time.
Ask about this workshop →03Get found in AI search3 hrs
More people now ask ChatGPT or Gemini instead of Google. We check live what AI says about your business, and what you can do about it.
AI for business · Workshop 03Get found in AI search
3 hrs · Online or in person · Through your LEO or privately
When someone needs a plumber, a florist or somewhere to eat, a growing number no longer search Google — they ask ChatGPT, Gemini or Copilot, and act on whichever business the answer names. We find out live what AI says about your business today, why it says it, and what you can do about it.
Ask about this workshop →04Using AI safely and legally3 hrs
The new EU rules in plain English, for a business that uses AI. You leave with a one-page AI policy written in the session.
AI for business · Workshop 04Using AI safely and legally
3 hrs · Online or in person · Through your LEO or privately
New European rules on AI are here and Ireland's own legislation is following. The rules in plain English — no legal jargon, no scaremongering — built for a small business that uses AI rather than one that builds it. You'll leave with a written one-page AI policy for your own business, drafted in the session.
Ask about this workshop →05AI for business: the complete programme4 × 3 hrs
All four AI sessions over two weeks, with a short task between each. You finish with a working assistant, a policy and an action plan.
AI for business · Workshop 05AI for business — the complete programme
4 × 3 hrs · Online or in person · Through your LEO or privately
All four AI sessions run as one programme over two weeks, with a short practical task between each. You finish with a working assistant built on your own business information, a written AI policy, and a prioritised action list for being found in AI search.
Most AI training gives a business owner a good afternoon and very little afterwards. They see what's possible, go back to a busy week, and nothing changes. Four practical sessions over two weeks take you from never having used AI properly to having your own working assistant, a written policy for using it safely, and a clear plan for being found by customers who search using AI. The sessions build on each other deliberately, with a short task between each one, so the learning gets applied rather than remembered.
- Session 1AI tools for businessThe landscape, and what's genuinely useful. Everybody starts from the same point.
- Session 2Build your own AI assistantA hands-on build. You finish with an assistant connected to your own business tools.
- Session 3Using AI safely and legallyThe rules, your data, and a written one-page policy you take away.
- Session 4Get found in AI searchThe outward-facing payoff: how AI decides which businesses to recommend.
Social media
4 workshops
06Beginners social media for business marketing3 or 6 hrs
Which platforms suit you, and how to make content that stands out using just your phone. No experience needed.
Social media · Workshop 06Beginners social media for business marketing
3 or 6 hrs · Online or in person · Through your LEO or privately
The basics, properly. Which platforms suit your business and which don't, how to make content that stands out using nothing but your phone, and how to find the stories already in your business worth telling. No previous experience assumed.
Ask about this workshop →07Instagram advanced3 or 6 hrs
Stories, Reels, collaborations and the algorithm, for businesses already on Instagram. Plus the few numbers worth reading.
Social media · Workshop 07Instagram advanced
3 or 6 hrs · Online or in person · Through your LEO or privately
For businesses already on Instagram who suspect they could be getting more from it. Stories, Reels, collaborations, the algorithm and all of the latest features — plus the handful of analytics actually worth reading, with real content examples pulled apart in the room.
Ask about this workshop →08TikTok for business3 or 6 hrs
Setting up properly on a platform that works differently to the rest. Then making content that suits what you do.
Social media · Workshop 08TikTok for business
3 or 6 hrs · Online or in person · Through your LEO or privately
How to get started on TikTok as a business, properly. Setting the account up, finding your footing on a platform that behaves differently to every other one, and understanding how people actually discover things there — then making content that suits what you do rather than copying someone else.
Ask about this workshop →09Turn followers into customers3 hrs
Reach on social media keeps getting harder. This is about building the one audience you own: your own list.
Social media · Workshop 09Turn followers into customers
3 hrs · Online or in person · Through your LEO or privately
Reach got harder this year. Engagement on Instagram fell by more than a quarter, and two thirds of Google searches now end without anyone clicking through. Meanwhile the one audience a business actually owns — its own list — is performing better than it has in years. This is about closing that gap.
Ask about this workshop →Video & content
6 workshops
10Visual storytelling6 or 12 hrs
Film, edit and publish using only a smartphone, in the formats each platform wants. Content people stop for.
Video & content · Workshop 10Visual storytelling
6 or 12 hrs · Online or in person · Through your LEO or privately
The web is a visual medium and your content should reflect it. A step-by-step practical workshop on how to film, edit and publish using nothing but a smartphone — in the formats each platform actually wants — and on making content people genuinely stop for.
Ask about this workshop →11Make reels like a pro, using CapCut3 or 6 hrs
Editing, text, subtitles, voiceover and music in CapCut. Made outside the apps, so you own it and can post it anywhere.
Video & content · Workshop 11Make reels like a pro (using CapCut)
3 or 6 hrs · Online or in person · Through your LEO or privately
CapCut is a very modern, easy-to-use editing platform made by the people behind TikTok, and it's what many businesses use for Reels and short video. Learn it properly — editing, text, subtitles, voiceover and music — and make your content outside the apps so you own it and can post it anywhere.
Ask about this workshop →12The Instagram Edits app, like a pro3 hrs
Instagram's own editing app, end to end. You leave with a workflow you can repeat every time.
Video & content · Workshop 12The new Instagram Edits app, like a pro
3 hrs · Online or in person · Through your LEO or privately
Instagram's purpose-built editing app, covered end to end. Plan, edit, subtitle and polish Reels on a phone or tablet without wrestling third-party software — and walk away with a repeatable workflow rather than starting from scratch every time.
Ask about this workshop →13Using Canva like a pro3 or 6 hrs
From a simple graphic to a video story edit, with your own templates and a brand kit so everything stays consistent.
Video & content · Workshop 13Using Canva like a pro
3 or 6 hrs · Online or in person · Through your LEO or privately
Canva done properly, from a simple graphic right through to a longer video story edit. Templates adapted into something that's genuinely yours, a brand kit set up so everything stays consistent, and voiceover and music added.
Ask about this workshop →14How to use the new Canva AI tools3 hrs
Train Canva's AI on your own brand, then let it do the design work. On brand, quickly, without a blank page.
Video & content · Workshop 14How to use the new Canva AI tools
3 hrs · Online or in person · Through your LEO or privately
Most people use Canva's AI to knock out a one-off image. This goes considerably further: build a proper brand kit, train Canva's AI around your own business so it knows how you look and sound, and then let it do the design work for you — on brand, at speed, without starting from a blank page every time.
Ask about this workshop →15YouTube for small business3 or 6 hrs
YouTube reaches over four million people in Ireland, and most small businesses ignore it. A good video keeps working for years.
Video & content · Workshop 15YouTube for small business
3 or 6 hrs · Online or in person · Through your LEO or privately
YouTube reaches more people in Ireland than any other platform — over four million — and it's the one most small businesses ignore. It's also the only place the content you make keeps working. A Reel is finished in seventy-two hours; a video answering the question your customers always ask can earn for years.
Ask about this workshop →Brand, story & audio
3 workshops
16Brand storytelling in 20273 hrs
Find the stories your business already has. Then decide where each one goes, based on what's working now.
Brand, story & audio · Workshop 16Brand storytelling in 2027
3 hrs · Online or in person · Through your LEO or privately
Every business is told to tell its story. What changes, and quickly, is where those stories land and which formats carry them best. This finds the stories your business already has, then decides where each one goes based on what the current evidence actually shows.
Ask about this workshop →17Personal branding for business owners3 hrs
People connect with people, not logos. Define your personal brand and get confident on camera with just a phone.
Brand, story & audio · Workshop 17Personal branding for business owners
3 hrs · Online or in person · Through your LEO or privately
Customers and clients connect with people, not logos. How to define your personal brand, craft stories that resonate, and appear confidently on camera — using nothing more than a smartphone and simple tools.
Ask about this workshop →18How to easily start a podcast or vlog6 hrs
One in three Irish people listen to a podcast every month. Start with the equipment you already own.
Brand, story & audio · Workshop 18How to easily start a podcast or vlog
6 hrs · Online or in person · Through your LEO or privately
One in three Irish people listen to a podcast every month. With most social channels chasing short form, longer audio and video is where you build a genuine community around your business and turn customers into advocates. You can start with the equipment you already own, and it's easier than you think.
Ask about this workshop →Seasonal
1 workshop
19Create Christmas-themed marketing content2 × 3 hrs
A two-part session, best from October on. You leave with finished Christmas content you made yourself.
Seasonal · Workshop 19Create Christmas-themed marketing content
2 × 3 hrs · Online or in person · Through your LEO or privately
A seasonal two-parter, best run from October onwards. Build eye-catching Christmas marketing content on a shoestring using a smartphone, tablet or computer — and leave with finished content you made yourself, not just a set of notes.
Ask about this workshop →Draw a card
Prompts for when you don't know what to post. Pick whichever card is calling you. Each one comes with a way to make it on your phone, and the workshop that teaches it.
Two ways in
Through your Local Enterprise Office
Group workshops are delivered through and supported by Local Enterprise Offices around Ireland. Check with your local LEO for dates. If yours hasn't run one yet, tell them you'd like them to.
Privately, for your team
Any of the nineteen can be booked as a private session, online or in person, on a date that suits you. Sector versions and bespoke programmes can be built around what your business needs.
Why they work
- Shown, not talked about.I demonstrate everything live, on phones, tablets and laptops, so you see it done step by step.
- Rebuilt every time.Platforms change constantly, so the AI and social workshops are updated before every delivery.
- You keep the notes.Everyone gets detailed PDF notes, written as a manual, to use long after the day.
- Every device covered.iPhone and Android, Mac and Windows. Nobody's left out because of what they brought.
In their own words
Very practical and good to have a presenter who taught from his knowledge rather than reading from the slides.
Aisling, studiointeriors.ieKen is a fantastic communicator and clearly an expert in his field. The course was engaging, well-paced, and highly relevant for small business owners in the current digital climate.
Julie, simplexity.ieI was cynical, but the visual storytelling workshop was a revelation. Content I create now leads to sales.
Adrian, redtreefurniture.ieKen is excellent. Goes over and above. I want to sign up to all of his courses.
Tara, clearderm.ieReally good day. We are up and running and will save ourselves thousands.
Poachers Premium Beverages, poachersdrinks.comKen is an amazing trainer. He gave answers to questions that I hadn't even thought to ask. Ken took all the fear out of it. All that's left now is to just do it.
Liz Moloney, counsellingandcoaching.ieIt was a great overview of lots of different AI tools I had heard of, but it was good to actually see them today and learn what they can do. I now feel excited to use them.
Julie, jigsawbetterbusiness.ieKen's workshop answered a lot of my questions. I've a mountain of work to do but I feel I know where to start now.
Lou, littleloucooks.comThe course covered a lot, but the security information was very important to me. Very well delivered.
Regina, fcscorporateservices.comWould recommend Ken for any team looking to bring creating video content for social media in house.
Mary Rose Devereux, naturalife.ieLights, camera, action in six hours.
walshsbakehouse.ie